Everyone knows that amongst other things, the Italian's are well known for their sense of style. With Italian designers like Gucci and Prada calling Florence home, any man that enjoys being at the hype of fashion will revel in the places that Zino visited.

Trying on ludicrously priced outfits and being covered in the most lavish designer clothing was at the order of the day and needless to say, Zino managed to be the envy of most celebrities in his designer clothing.

Be sure not to miss Episode 3 to see exactly what the real fashionable man's dress sense looks like...and costs.