CIGARE is a new and exciting lifestyle driven program aimed primarily at men in South Africa. Breaking away from the structure and style in which traditional magazine television shows are filmed, produced and broadcast– the CIGARE team is young, innovative and driven to be the best in terms of being inspirational, and aspirational to a broad audience of South Africans.

“A six pack, a fat wallet or a good heart - without any consensus on what masculinity stands for in the 21st Century, today's men are creating their own models of masculinity that better fit with the demands of modern times. At home, at work and in life as a whole, men are having to negotiate between different aspects of traditional and ‘modern’ men to define their own unique blend and carve out a role for themselves in today's society of equals.”

Core to CIGARE are the three presenters which best reflect the many different types of men that make up South Africa. Each presenter brings a unique skill-set that naturally compliments the intent but also communicates the spirit of the show – that it’s a lifestyle programme that has been created, crafted and produced by men.

If it's out there, and it's for guys...we'll find it.